Business owners can no longer ignore SEO. In fact, doing so would be a death sentence.
But in the nuanced world of SEO, there are best practices, and then there are better practices. Following recommendations will get you to a point, but how do you hurdle over that plateau to reach the #1 search ranking?
The short answer is by creating and implementing SEO-friendly content. But what does that mean, exactly? In this post, we’ll break down what you need to know.
What Is SEO-Friendly Content?
“SEO-friendly content” isn’t some hip new term referring to an obscure practice. Rather, it points to the integration of best SEO practices and content strategy as a means to maximize the efficacy of both.
SEO requirements are many, and hopefully, your content is plentiful. One can’t realize the full benefits of either, though, until SEO-friendly content enters the mix.
Getting the most from your SEO strategy, though, requires that published content meets certain criteria. Having well written and engaging content isn’t enough anymore. As such, the content needs to be optimized for SEO. But first, let’s back up and examine why content is important to any SEO strategy.
Content Is King
Chances are good that if you’ve read anything about SEO, you’ve come across this phrase: “content is king.” At this point in the game, one would think that the term has become a cliche. That phrase, despite its overuse, continues to ring true.
Content is one of the most heavily weighted factors when search engines determine page ranks. Content serves a variety of purposes here.
First, content provides search engines with information that indicates what a website is all about. Content also serves as an indicator of the overall quality of a website and even indicates authority on a topic (or lack thereof). But content isn’t just for search engines, it needs to be constructed with the reader in mind first.
So, now, where does SEO-friendly content fit into the mix? Simply put, SEO requires high-quality content. But, if that content isn’t optimized for SEO, it carries less weight when evaluated for search results.
Enter content marketing. Content marketing is the pragmatic execution of content which has been enhanced for SEO. In other words, content marketing is a means to fully realize the potential of content.
By incorporating SEO practices into a single piece of content (like using targeted keywords, for example), the content has a chance of receiving greater visibility, especially when compared to an article that didn’t incorporate SEO best practices.
Why It Matters
Incorporating SEO best practices into your content strategy could mean the difference between the first search result and the second page.
The importance of publishing high-quality and engaging content can’t be stressed enough. However, not ensuring your content is enhanced for SEO could result in decreased reader engagement, increased bounce rates, and fewer conversions.
To help ensure your content is SEO-friendly, use targeted keywords, include both internal and external links (to authoritative web sites), and don’t be afraid of long form content!
That’s just to get you started, though. It’s okay to feel lost. We’re here to help! To learn more about how SEO relates to content, contact us today!