As a business owner, I’m always searching for new and engaging methods to reach an audience for my products and services. Easier said than done, right?
It’s my constant dilemma, how do I create marketing content people care about?
Well, after a little research I made the best decision for my business by learning the logistics to writing a great, compelling video script.
Why Online Videos?
I know what you’re thinking, why bother?
A recent study claims that the amount of Americans online today has nearly doubled since the early 2000s. That’s a lot of people on the web!
The majority of this audience is younger, therefore creating a rewarding investment to tap into for at least generations to come.
On top of that, digital video is growing, and more educated, wealthier people are watching online content now.
Where Do I Start with a Video Script?
Before starting a video script, answer these key questions:
- Why am I making this video?
- What’s my message?
- What’s this message trying to achieve?
- Who is my audience?
- What do I want my audience to do after watching?
Essentially, a focused brief for your script is the key before taking on the task of writing the video.
These driving factors, keep the results relevant to the product, service, and the audience. Without these, you’re just wasting your time.
By staying focused and following the right steps, you can manage to write effective video scripts that are up to par with real professional website content writers.
Finding a Tone
Writing with a specific tone is the key to addressing any audience.
A good tone is full of emotion. It’s persuasive and it has a style making the viewer feel the need to act.
When using an emotional tone, there’s no need to solely rely on facts.
Tell a Story
I know it sounds difficult, this is the most fun aspect of writing the script. It gives you a chance to be creative.
Most of all, it’s an easy way to keep the message relevant to the audience.
Think about it! Stories resonate with people and they’ve done so for centuries.
It doesn’t need to be a summer blockbuster. Just a logical structure with a beginning, middle, and end.
The fact is an audience has an easier time remembering stories, and they leave memorable impressions.
Keeping It Short
Manage timing and the important points are the most crucial aspect when writing, to It’s so easy to bore a viewer.
A good video script writer knows this, and it’s important to remain frugal yet effective with length.
You’re writing a fun, quick video, not an infomercial.
Have a Call-to-Action Goal
Stories motivate the audience, and the end goal should be for the Call-to-Action.
They inspire the customers to make the purchase, and they help grow more potential clients.
Creating it is easy enough, it needs to be clear and at the end of the video, typically supplemented with direction.
Easy Enough, Right?
Business owners need marketing in order to sell products and services, but not all of them have the skill to write a video script in a timely manner.
Face it, you’re busy. But the good news is there are services available to help you achieve a concise, short script.
Contact us to see how we can help you today.
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