Killer Copywriting in 3 Simple Steps

killer copywriting

If you happen to watch late-night infomercials, you have some insight into copywriting that’s not as obviously demonstrated elsewhere.

A guy somehow gets tangled up and inextricably trapped by his garden hose. A typical housewife spills something somewhere you’ve never spilled a thing. Someone is lying on their couch and gets cold, and an everyday blanket just won’t do the trick. Continue reading Killer Copywriting in 3 Simple Steps

What is Pain Point Marketing?

pain point marketing

One of the things decent marketers do when developing a new campaign is to put themselves in their target audience’s “shoes.”

They imagine themselves as someone who’s looking for a new house, a restaurant, a haircut or even a literal new pair of shoes. And the first thoughts are naturally something along the lines of: “What can I offer someone in that situation?”

That’s what decent marketers do. What exceptional marketers do goes one step further. They ask: “What is the source of my audience’s pain?” Continue reading What is Pain Point Marketing?


4 Tips for Hiring a Good Copywriter

Content marketing is one of the biggest trends in digital marketing today.

This strategy focuses on connecting customers with high-quality content that communicates the value of a particular product. Evidence shows that content marketing works. For instance, a recent study showed that websites focused on building content generated almost 8 times more traffic.

That said, while content marketing is effective, it’s also challenging and time-consuming. Writing compelling content requires both talent and research.

So what happens when your business gets writer’s block?

The answer: consider hiring a copywriter. These professionals are experienced in creating engaging copy that will excite your customers.

Here are four tips for hiring an effective copywriter for your marketing campaign. Continue reading 4 Tips for Hiring a Good Copywriter

28 Boring Words

The following is a guest post, courtesy of Jack Milgram, writer & blogger,

People are very different from each other.

We each have preferences in the clothes we wear, things we like to do in our spare time, books to read, movies to watch, music to listen to, and food to eat.


There’s one thing that “unites” us all.

And that thing is a bunch of the same old boring words that we like to use over and over again.

Sure, it’s natural that we have a set of words that tend to be used most often each and every day. And it’s very convenient, as you don’t have to think twice before expressing your thoughts.

However, there’s a negative side to it.

Using the same words repeatedly results in routine, basic, “dry” speech (whether it’s written or verbal).

Yes, it’s true that there are plenty of slang words and specific terms different groups of people use. And they do spice up the way we speak.

But there are still words that all of us can’t help using. So, we decided to do something about it.

We put together an infographic containing 28 of the most common boring words. And we’ve gathered a bunch of alternatives you can use instead of those words. Doesn’t that sound convenient?

Take a look at our infographic, and you’ll see that replacing some of the common words with more exciting ones does make a big difference.

With these word alternatives, you’ll be able to make even the most regular conversation seem brighter and more interesting.

You’re welcome.

Contact Jack Milgram at:;  email:; t@Jack__Milgram           fJack.Milgram

video script

Understanding How to Write a Video Script for Business

As a business owner, I’m always searching for new and engaging methods to reach an audience for my products and services. Easier said than done, right?

It’s my constant dilemma, how do I create marketing content people care about?

Well, after a little research I made the best decision for my business by learning the logistics to writing a great, compelling video script. Continue reading Understanding How to Write a Video Script for Business

seo-friendly content

Understanding the Importance of SEO-Friendly Content

Business owners can no longer ignore SEO. In fact, doing so would be a death sentence.

But in the nuanced world of SEO, there are best practices, and then there are better practices. Following recommendations will get you to a point, but how do you hurdle over that plateau to reach the #1 search ranking?

The short answer is by creating and implementing SEO-friendly content. But what does that mean, exactly? In this post, we’ll break down what you need to know. Continue reading Understanding the Importance of SEO-Friendly Content

Why Quality Blog Content is Crucial for Your Website

quality blog content

In the competition for website viewers, blog content is crucial.

“What’s the point,” you ask, “when so many exist already?” However, never doubt the power of high-quality web content. When it comes to getting web viewers, blogging matters.

What makes quality blog content so critical to having a popular website? We’ll break it down so you know why focusing on your blog is so important.

5 Reasons Quality Blog Content is Crucial for Your Website

1. Gets You Seen

The first step to having a successful website is getting web users to arrive at your site in the first place.

Easier said than done, right? But quality blog content is a key component of winning the battle for viewers.

Google actually optimizes for sites that have regularly updated blogs with useful content. Longer content is now prioritized over short posts, as web users want informative, useful posts rather than too-short filler.

If your blog is continually putting out new, high-quality blog content, that will put you above the competition in a Google web search.

2. Users Gain Value

Google wants sites with good, lengthy blog posts so that readers will get the value they’re looking for.

You should want the same thing, of course. Blog posts mean nothing unless they are relevant and helpful to readers on the web. Make your posts detailed, descriptive, and informative.

If you can help users find information that they want that’s relevant to your market, you can keep them on your website longer and help ensure that they will purchase something or leave a comment.

3. Get Featured Snippets

Featured snippets appear when someone Google searches a question. A top site will show up along with a piece of text from the site that contains the answer.

If you can get a featured snippet, you can ensure that your site will appear at the top, and the snippet can entice viewers to click.

To get a featured snippet, you’ll need blog posts that clearly provide answers to commonly asked questions about your product or service. Find out the questions searchers are asking, and use your blog to answer them.

4. Keeps Readers Interested

Ideally, viewers will like what they see on your site enough to click around and read through a few different posts.

You want them to like your site enough to come back – maybe to bookmark it or to sign up for your newsletter.

This won’t happen unless you have lots of new, interesting blog posts. Write in a style that’s both informative and engaging. Provide readers with entertainment as well as answers.

5. Proves Your Value

You want to stand out among industry competition, right?

Good blog posts can help prove that you are the authority that web users can trust. Prove your worth with blog posts, and readers will buy into your brand.


You can’t be competitive in the online world without good blog posts. Keep your blog updated with useful, engaging content, and the results will speak for themselves.

Wondering how to find the time to get that quality blog content? We can help – check out our copywriting services that make the job easy for you.

5 Tips for Better SEO Article Writing

seo article writing

Despite what you’ve heard, SEO article writing is an art form in itself.

Google has moved beyond looking for as many repetitions of a single keyword as you can fit on a page.

Today, SEO article writing remains different from another form of writing. It requires staying on top of trends set by marketers and search engines.

Lucky, we happen to be experts at writing to achieve SEO results.

And we’re going to share our 5 favorite tips for SEO article writing. Continue reading 5 Tips for Better SEO Article Writing

The Secret of How to Write an Email That Sells

how to write an email

As an individual, think about how many marketing emails you get a day versus how many you read. If you are like most consumers, you read a very small percentage. To ensure your business’s emails get read, you need to use this powerful secret.

We’re giving you tips on how to write an email that gets read, since only content that gets read sells. Continue reading The Secret of How to Write an Email That Sells

3 Tips to Plan for SEO Friendly Content in 2017

seo friendly content

SEO is no longer an option for any business who wants their website to be discovered by clients.

If you’re not investing in SEO – especially SEO friendly content – you’re missing out on an essential part of your marketing mix and dampens your marketing returns.

Being ranked below the top three results means you won’t get clicks.

Not getting clicks? You’re missing out on $$$.

It’s as simple as that.

Here are our 3 tips for planning SEO friendly content this year. Continue reading 3 Tips to Plan for SEO Friendly Content in 2017