What is Inbound Marketing?
Inbound marketing is an approach used to attract customers to your website without having to fight for their attention. This is achieved by creating content that addresses their needs and concerns by means of the search engines, blogs, and social media content.
In other words, you’re drawing people in, and allowing them to find you.
The opposite concept of inbound marketing is outbound marketing. This involves you pushing your message out to potential customers, as in advertising, cold emails, telemarketing, etc.
Benefits of Inbound Marketing
Consumers are not as open and susceptible to being sold to as they used to be. They’re wiser, and because of social media, far more empowered. They demand acknowledgment, education and entertainment.
What this means for you is that your campaigns need to be unobtrusive, yet appealing.
Tried-and-True Inbound Marketing Methods:
- Email Marketing
Email marketing is a great way to reach potential and current customers from a subscribers list. Sending customers who are interested in your business newsletters, promotions, or general engaging information nurtures those leads and provides the content at their convenience.
People nowadays are very efficient at consuming and scanning content on the internet. Blogs are a popular medium to reach users in search of information. Providing them with superior grade content will build your brand and create trust between you and your buyers.
- Social Media
Facebook, Twitter, Instagram and the like all provide opportunity for the user to approach your business. By providing posts with promotions or helpful content, it places the option in the user’s court whether or not they read it, like it or follow you. Social media platforms are one of the most popular methods to reach a large portion of your audience all in one go.
- SEO (Search Engine Optimization)
Creating quality content is the first step to attracting your audience, but how your audience discovers your content through search engines is achieved organically through SEO. Keywords pertaining to your company and the products or services you provide are positioned strategically throughout your content, title and snippets. This creates a means for search engine algorithms to find your content and place it in the SERP (Search Engine Results Page).
- PPC (Pay-per-click)
You might find it helpful to fill in any gaps that SEO might be missing with PPC. This tactic involves you paying a fee each time one of your ads receives a click, driving traffic to your site. Ads are on display to the consumer based on a set of keywords provided to the search engine, again placing the opportunity at the user’s fingertips.
- Live Events, Public Speaking, Webinars and More…
Contact us if you need help with your inbound marketing efforts!