Category Archives: SEO

seo-friendly content

Understanding the Importance of SEO-Friendly Content

Business owners can no longer ignore SEO. In fact, doing so would be a death sentence.

But in the nuanced world of SEO, there are best practices, and then there are better practices. Following recommendations will get you to a point, but how do you hurdle over that plateau to reach the #1 search ranking?

The short answer is by creating and implementing SEO-friendly content. But what does that mean, exactly? In this post, we’ll break down what you need to know. Continue reading Understanding the Importance of SEO-Friendly Content

5 Tips for Better SEO Article Writing

seo article writing

Despite what you’ve heard, SEO article writing is an art form in itself.

Google has moved beyond looking for as many repetitions of a single keyword as you can fit on a page.

Today, SEO article writing remains different from another form of writing. It requires staying on top of trends set by marketers and search engines.

Lucky, we happen to be experts at writing to achieve SEO results.

And we’re going to share our 5 favorite tips for SEO article writing. Continue reading 5 Tips for Better SEO Article Writing

3 Tips to Plan for SEO Friendly Content in 2017

seo friendly content

SEO is no longer an option for any business who wants their website to be discovered by clients.

If you’re not investing in SEO – especially SEO friendly content – you’re missing out on an essential part of your marketing mix and dampens your marketing returns.

Being ranked below the top three results means you won’t get clicks.

Not getting clicks? You’re missing out on $$$.

It’s as simple as that.

Here are our 3 tips for planning SEO friendly content this year. Continue reading 3 Tips to Plan for SEO Friendly Content in 2017

Why is SEO Friendly Content Writing Important?

seo friendly content writing

So your business has a website. Great. A good website is absolutely necessary in today’s market.

Now…how do you get traffic?

With all of the competing businesses launching websites of their own, it can be hard to stand out among the crowd. One of the best ways to generate traffic to your business’s website is with SEO friendly content writing. Continue reading Why is SEO Friendly Content Writing Important?

The Unfriendly Website: How to Drive Customers Away in a Hurry

unfriendly website
Courtesy: Lynn Friedman, Flickr

Let’s be honest. There are times when you really wish your customers would go away and stop bothering you. No need to feel bad, it’s completely normal – we all have days like that.

But for those times when you’re serious about getting rid of anyone who has the audacity to land on your website, you don’t really want to tell them outright to get lost. That would be rude. You need to be more subtle.

Continue reading The Unfriendly Website: How to Drive Customers Away in a Hurry

Simple Steps to Improve Your Google Ranking

improve your google ranking
Courtesy Aimee Rivers, Flickr

Improve Your Google Ranking

Whenever the conversation turns to online marketing, SEO or Search Engine Optimization is guaranteed to come up. But, what does SEO really mean for small business owners?

Attempting to understand and improve your Google ranking often feels overwhelming for small business owners . Running a small business requires the owner to wear many hats , and becoming an expert in online marketing is one more thing to add to the ever-growing to-do list.

SEO is complicated, but if you know a few simple basics, you can easily improve your Google ranking.

Content:

Ensure the content you use is high quality. You can have a lot of content and not rank high if the content is unoriginal. Focus on what your readers are looking for and create original content around those topics.

Mobile Site: 

People are using mobile devices to access the internet. If you do not have a mobile site set up, you are behind the curve. If you want higher rankings you must have a mobile-friendly site. If you have a WordPress site, this is easily remedied with a plugin. Find out more here.

Keywords:

Keywords matter in SEO ranking. What are people searching for in your industry? The right keywords will help people find your site in the search engines, so it’s crucial that you choose the right ones, and not necessarily the same ones as your competitors. Keyword research also needs to be an ongoing task to keep up with the current trends in your industry.

Links:

Links both pointing in to your website from outside sources as well as links in your website are important because more links equals more traffic. In a nutshell, links to your websites are like popularity votes, and the more votes you get, the more popular you are with Google. But they must be high quality links, otherwise they could actually harm rather than improve your Google ranking. Here’s some great information about links if this is all new to you.

Blogging:

The more quality blog posts you have on your site, the better. Every time you add a new post, this means one more page for Google to index. In Google’s eyes, this means your site is active and providing value to users.

Our experts can improve your Google ranking by providing quality content. Contact us to help you optimize your site and improve your SEO.

Continue reading Simple Steps to Improve Your Google Ranking

Benefits of Business Blogging

The benefits of business blogging are golden. Done properly, it’s like the gift that keeps on giving! But in case you’re not exactly sure what is meant by ‘business blogging’, here’s a quick rundown…

What is Business Blogging?

Your website has a ‘blog’ section, where you can post pieces of content relevant to your niche or industry.  This isn’t the same as a personal blog, by the way, which is often more like a hobby. The blog on your business website is intended to provide interesting, informative, even newsworthy content to share with your readers.

A business blog is seen as a great way to keep visitors on your website by giving them something good to read. But did you know that your blogs can actually drive traffic to your site?

Continue reading Benefits of Business Blogging

Optimize Your Website Content for People, not Penguins

optimize your website content

As a copywriter, I get to look at more than my fair share of websites – the good, the bad and the downright ugly. Actually, most of the sites I look at these days are stunningly beautiful, full of gorgeous images and cleverly moving parts. But I’m usually viewing these masterpieces in my role as a copywriter, which means that the owner isn’t getting much in the way of business and is asking me to look at rewriting the content.

How Not To Optimize Your Website Content

I tend to see the same two mistakes:

1.  Too much emphasis on pleasing the Google bots (along with all those animals starting with the letter P). This often results in an awkward overuse use of keywords, even on pages that don’t need keywords.

Continue reading Optimize Your Website Content for People, not Penguins

SEO Business Copywriting

seo business copywriting

Is Your Website in an Undesirable Neighborhood?

Where’s your website hanging out these days? If you’re in Google’s number one or two spot for your search term, no need to read any further. But if you’re at the bottom of page one, or (gasp!) even lower, sorry to tell you this, but you’re in a bad neighborhood.

Effective SEO business copywriting is crucial in today’s market:

  • 4 in 5 consumers conduct local searches on search engines – 88% on Smartphones, 84% on computer/tablet (courtesy: Google)
  • The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles begin with a web search  (courtesy: webbiquity)

But if you’re not at the top of the rankings, you might as well not bother…

“While the top Google listing still gets about a third of all clicks, the organic results earning the 2nd, 3rd, and 4th spot now receive the other 63% of clicks, leaving only 4% of clicks for anything lower.” (Business 2 Community)

Continue reading SEO Business Copywriting