As an individual, think about how many marketing emails you get a day versus how many you read. If you are like most consumers, you read a very small percentage. To ensure your business’s emails get read, you need to use this powerful secret.
A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122% – more than four times higher than other marketing formats, including social media, direct mail and paid search. (Source: eMarketer, 2016)
And, for every dollar spent on email marketing, an average of $44 dollar return on investment is realized. (Source: Campaign Monitor, 2016)
“Businesses that don’t recognize the tremendous importance and benefits of email marketing will get lost in the shuffle in 2017.”
So unless you want to get lost in the shuffle, you need to view email marketing as a critical component of your marketing strategy. Email isn’t going away any time soon. You need to start a mailing list!