Category Archives: Emails

The Secret of How to Write an Email That Sells

how to write an email

As an individual, think about how many marketing emails you get a day versus how many you read. If you are like most consumers, you read a very small percentage. To ensure your business’s emails get read, you need to use this powerful secret.

We’re giving you tips on how to write an email that gets read, since only content that gets read sells. Continue reading The Secret of How to Write an Email That Sells

5 Written Communication Strategies for Writing an Effective Email

written communication

Do you use email to communicate with co-workers, clients and other businesses?

An email is a valuable form of written communication for many businesses worldwide. But in order to maximize the value of email, you need to make sure you are doing it effectively.

Read on to learn 5 written communication tips for an effective email! Continue reading 5 Written Communication Strategies for Writing an Effective Email

How To Start A Mailing List: Easy Tips for Beginners

start a mailing list
‘Starting Line’ by Valerie, courtesy Flickr

Do I Really Need to Start a Mailing List?

Here’s an easy answer to that question…

A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122% – more than four times higher than other marketing formats, including social media, direct mail and paid search. (Source: eMarketer, 2016)

And,  for every dollar spent on email marketing, an average of $44 dollar return on investment is realized. (Source: Campaign Monitor, 2016)

Or, as stated by Web Presence Solutions:

“Businesses that don’t recognize the tremendous importance and benefits of email marketing will get lost in the shuffle in 2017.”

So unless you want to get lost in the shuffle, you need to view email marketing as a critical component of your marketing strategy. Email isn’t going away any time soon. You need to start a mailing list!

Continue reading How To Start A Mailing List: Easy Tips for Beginners