Category Archives: Copywriting Services

Blog Name Ideas: How to Create the Perfect Name

blog name ideas

What’s in a name?

The short answer to this question is… everything!

Your blog’s name is the first thing people notice. Based on the name of your blog, potential readers will either decide to check it out or pass over it. Thinking of good blog name ideas can be stressful, but luckily it’s not as hard as it may seem.

Your name makes the blog your own and sets the tone for the content that will be inside of it. Whether you write the content yourself or hire a writing service, the name will dictate what kind of posts your readers should expect.

There are some simple questions that you can ask yourself in order to choose the perfect name. Let’s take a look at those questions, and how they are helpful. Continue reading Blog Name Ideas: How to Create the Perfect Name

Neglecting to Send Out Print Newsletters? You’re Missing Out – Here’s Why!

You’re probably already aware that hard copy newsletters are good for business. But it’s unlikely that you understand how good they can be…

…otherwise you wouldn’t be reading this post.

Marketing in the modern world revolves around the internet. Many so-called experts dismiss the idea of print marketing, claiming it’s outdated. So why should you go to the trouble of sending print newsletters via the post office when you can email your customers for free and without any hassle?

Here’s what you need to know about the power of print newsletters:

Continue reading Neglecting to Send Out Print Newsletters? You’re Missing Out – Here’s Why!

Watch Your Language: Words to Avoid in Your Web Copy

words to avoid
Courtesy: Flickr; “Words” by John.

Words to Avoid in Your Web Copy

As if writing website copy weren’t difficult enough, certain word and phrases can have an instantly negative effect on your readers.

Superfluous Words:

The last thing you want is long, wordy text. Try and eliminate useless words that add nothing to the meaning of your text. Words such as:

  • very, really, extremely, quite
  • totally, completely, absolutely, literally
  • definitely, certainly, probably, actually, basically

Continue reading Watch Your Language: Words to Avoid in Your Web Copy

Is Your Website Boring? 5 Dead Giveaways

is your website boring

Is your website destined for an early grave?

The web has become an incredibly monotonous place over the last couple of years. Repetitive, uninteresting, meaningless drivel seems to be the norm.

Which leads us to the question: How boring is your website?

If you’ve clicked on this article, chances are you’re secretly afraid you might be a guilty party.

The 5 Dead Giveaways:

  1. Your Bounce Rate

Undeniable evidence – if potential readers are bouncing away as fast as they can, they just aren’t interested in what they see.
Are there people you know who bore you to tears? You know, the person you try to avoid like the plague because they trap you for hours on end with their mind-numbing stream-of-consciousness trivia. They make full eye contact, back you into a corner and talk you into oblivion.

Continue reading Is Your Website Boring? 5 Dead Giveaways

Corporate Jargon and Meaningless Expressions

corporate jargon

(Jargon, Buzzwords and Meaningless Expressions, courtesy Gavin Llewellyn, Flickr.com)

I recently had a run-in with a customer. 

Well, not so much a run-in as a mild disagreement. I don’t usually disagree with my customers – the customer is always right, etc, etc – but in this case, I felt that it was my duty as a dedicated and certified copywriter to speak up. (I know I sound ridiculously pompous, but bear with me here.)

The whole thing started off quite innocently with an order to rewrite a few web pages for an insurance company. The current website was somewhat lacking, and the owner wanted to update the information and make it more ‘sophisticated’ – his word, not mine.

Continue reading Corporate Jargon and Meaningless Expressions

All About Your About Page

about page

When did you last look at your About Page? Oh my goodness, you do have one, don’t you?

Most people don’t realize the importance of the About Us page. Analytics show it as being one of the most frequented pages on most websites – unless you’re WalMart or Google. I’m going out on a limb here and presuming you’re neither.

Your About Us page is where your potential customer will look just before deciding to order your product or service. Your other web pages have done a good job in almost converting this would-be customer, but now he wants to make sure you’re for real.

Continue reading All About Your About Page

Your Free Radio Ad Script

radio ad script

At thebusinesscopywriters.com we’re currently offering a free 20-second radio ad script to all our new customers with a minimun $100 order. If you’ve never considered radio advertising in the past, it can be an effective way to attract interest from potential customers.

Cost Effective:

Radio advertising is probably a lot less expensive than you think, depending on the radio station itself – some charge more than others. The cost also depends on how often and at what times you want your ad to be aired, so you might have to pay more to have your ads played at peak listening times.

Continue reading Your Free Radio Ad Script