Your business isn’t like anyone else’s.
You know you’re the best in your industry, and you want to prove that to your clients by breaking the mold and disrupting the market when it comes to digital marketing.
In this post, we’re telling you the top 5 digital marketing trends that will let you do just that.
1. Crowdsourcing Your Content
Today, social media and even blogs make consumers feel more connected to brands.
In fact, 25 percent of all the search results for the top 20 brands in the world send searchers to user generated content.
User generated content is popular because consumers feel like the information is more truthful if it comes from other consumers as opposed to the brand itself.
It’s also a great way to “give back” to your unofficial social media ambassadors (aka your biggest fans) by honoring them with a share on your social media pages or website.
Plus, you’ll know you’re showing your target market exactly what they want to see!
2. Influencer Marketing
One of the biggest digital marketing trends out there, influencer marketing is different from user generated content because you’re actively seeking out the people with the largest social media following in your field.
They can “influence” your market to buy your products because they’re seen as an authority in your industry.
Plus, it works: 94 percent of companies say that influencer marketing is an effective marketing plan.
3. Mobile Optimization
These days, mobile marketing is just as important (if not more important) than desktop marketing.
But if your site isn’t optimized for mobile users, you’re going to miss out on a huge market.
Make sure your site loads quickly on mobile devices, is easy to navigate even on a smaller screen, and that your content matches with the fast-paced, on-the-go needs of the mobile user.
4. Using Analytics to Create Campaigns
This year, it’s more important than ever that you use the analytical tools available to you to create content that’s specifically curated to the needs and likes of your site visitors and followers.
Before you write a word, use your data to look at your most and least popular posts, landing pages, and pretty much everything else on your site.
Then, craft your content accordingly. The time of going with what you think your customer will like is over. It’s time to go with what’s already been proven to be effective.
5. Going Global
If you’ve thought about expanding your market, recent digital marketing trends indicate that there’s no time like the present.
This means that, no matter where you’re located now, it’s time to branch out to that global market and get in on the excitement of competing with other brands from all over the world!
Remember, your future biggest client could be in the next country over. But, if you don’t make efforts to find them, you’re never going to get their money.
Take Advantage of These Digital Marketing Trends!
Now that you know what you can do to help your brand to break with the status quo when it comes to digital marketing, it’s time to put these ideas into practice.
That’s where we come in.