As a copywriter, I get to look at more than my fair share of websites – the good, the bad and the downright ugly. Actually, most of the sites I look at these days are stunningly beautiful, full of gorgeous images and cleverly moving parts. But I’m usually viewing these masterpieces in my role as a copywriter, which means that the owner isn’t getting much in the way of business and is asking me to look at rewriting the content.
How Not To Optimize Your Website Content
I tend to see the same two mistakes:
1. Too much emphasis on pleasing the Google bots (along with all those animals starting with the letter P). This often results in an awkward overuse use of keywords, even on pages that don’t need keywords.
Not to say that you shouldn’t take SEO into consideration – of course you should – but don’t let it get in the way of providing a good user experience.
2. The use of these new-fangled, bright, shiny websites which move around all the time. I get annoyed when the text I’m trying to read suddenly disappears on me, and I’m frustrated when all I can see are images and there’s nothing of substance to read.
I know it all looks so cool and you’re out to impress. But you want to focus on making people trust you and believe in what you have to offer. They are looking to you to solve their problem, whatever it may be. A spectacularly showy website won’t create confidence.
When planning your website content your first consideration should be your potential customers.
- The easier it is for people to find what they’re looking for, the more likely they are to buy
- Make sure your site is easy to navigate
- Remember that your ultimate goal is to lead visitors to the page where you want them to take action
In other words, keep it simple, free from distractions. Don’t let your visitors get confused or lost – that’s a sure way to lose them.
At The Business Copywriters we’re not into website design, but we can help you optimize your website content for real people as well as those pesky penguins and pandas. Whether you’re just starting out or need advice on your existing website, we’re here to help and advise.
Contact us today at www.thebusinesscopywriters.com